Strategies:
- Executing core business strategy is the key to staying ahead of an accelerating rate of change in customer expectations and competitive innovation.
- Finding and developing the right people to carry out the strategy is just as critical.
- PMco identifies both the strategy and the implementation requirements while laying out the key metrics to illustrate performance against those requirements.
Example: Gladson Interactive
Problem: Competitive market leaders were locked in price war.
PMco principals demonstrated to Ted Gladson, then owner of Gladson the value of buying largest competitor rather than continuing to deflate price in the cut-throat competition. PMco helped execute strategy and turned Gladson into a profit machine. At the same time PMco guided Gladson into the highly leveraged position in emerging e-commerce fields for CPG products.
Company made two, ground breaking acquisitions core to the basic company revitalization strategy. PMco principals were called in after both acquisitions went awry. PMco recognized the importance of the human capital, built and executed plan to retain and encourage the current team. Both the people and products became core to success of Nielsen.
ems Now Market6:
launched from a startup to $30 million in revenue over a few short years. The company was the grand-daddy of all demand based DSR feeds supplying Kroger, Safeway, American Stores and Ahold with daily, store specific, item lever forecasts. They deployied online strategies and tools that had never been done before. PMco principals helped desing, implement and build the business. They also helped build the team, create the culture and instill the creativity, drive and devotion that made the company and subsequently many of the associates very, very successful.