• The most common challenge for brands today in the FMCG arena is confusion. Product/service lines blur and most attempt to claim system wide benefits without system wide solutions.
• Brands are so niche focused that they have a difficult time "speed dating" the right prospects 
• PMco helps focus on the critical elements in the product for messaging and development.

Example:

MyWebGrocer

Problem: “Last in” SAS player in online grocery shopping circa 2000. How can company take advantage of late entry into the online business?

PMco principals co-founded and ran the company at start-up, analyzed the market, applied in-store shopper knowledge and developed a site that was intuitive and much faster than any competitive site. This was critical for grocery shoppers who translate convenience into “time gained”.

Further developed convenience-based promotion email system that focuses available promotion items on each consumer-based on purchase history.

MyWebGrocer is the most successful online FMCG SAS service provider in the country today.