• The most common challenge for brands today in the FMCG arena is confusion. Product/service lines blur and most services attempt to claim system wide benefits without system wide solutions.
• Service Brands are so niche focused that they have a difficult time "speed dating" the right prospects 
• PMco helps focus on the critical elements in the product for messaging and development.

Example:

MyWebGrocer

Problem: “Last in” SAS player in online grocery shopping circa 2000. How can company take advantage of late entry into the online business?

PMco principals co-founded and ran the company at start-up, analyzed the market, applied in-store shopper knowledge and developed functionality that was intuitive and much faster than any competitive site. This was critical for grocery shoppers who translate convenience into “time gained”.

Further developed convenience-based promotion email system that focuses available promotion items on each consumer-based on purchase history.

Built the initial loyalty based "lists" functions.

Designed the first cross retailer, and cross application advertising platform in the world of groceries.

MyWebGrocer is the most successful online FMCG SAS service provider in the country today.