Long-tail, B2B Pioneer is resouce constrained thus limiting growth. PMco:
- Evaluated set of additional target markets
- Built target strategy, tactics, pitch
- Results: ongoing sales gains, profitable company.
- See Tradavo
Pioneering supply chain technology Startup is resource constrained with limited experience. PMco:
- Raised the capital necessary to advance company to next level
- Revising the strategy, business plans, and tactics for next phase.
- Supplying executive, marketing and sales talent for the Beta test and rollout
OnlOnline SAAS provider to Grocery and CPG industry desires to expand new advertising net network services rapidly to what had been competitive channels. PMco:
- PMco more than doubled the network, the largest in the food industry
- Executed the approach and closed the deals
- See MyWebGrocer
PMCo: worked with a leading market information company to identify strengths and weaknesses in order to bolster market value and perception. Implementation is underway with a firm, solid plan helping clients, prospects and Industry players better understand the leadership role of the firm.
PMco: working with a new Health and Wellness company focused on bringing consumers additional insights beyond the nutrition and ingredient label.
PMco: initiated research to understand the role that Image Recognition might play in enabling the use of digital images as the primary in-store intelligence gathering for FMCG. After 9 months of investigation PMco founded and funded ShelfSnap LLC.
PMco: Researched and recommended approach to deal with end-to-end channel build out for brands orphaned by SKU rationalization conducted by four largest grocers.
PMco: Researched and recommended approach to cataloguing current merchandising resources and building dynamic process to manage that merchandising including compliance with ShelfSnap.